Today saw the highly-anticipated release of the annual John Lewis Christmas Advert.

Past campaigns have been centred around the Bear and the Hare, the Old Man on the Moon (we’re still sobbing at that one) and Monty the Penguin. Continuing with the animal theme, this year’s sup-paw-star is bouncing Buster the Boxer dog.


Taking a different angle

A different angle from previous years, this festive treat is a bit more jovial after what Craig Inglis, Customer Director at John Lewis claims has been “quite a year”. He said:

“2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels like to give the perfect gift at Christmas.”

It certainly does, Craig.

In homage to Buster, we’ve searched the interwebs to find our favourite dogs on trampolines for you. You’re welcome.

These amazing dogs on trampolines will make your day

Is this the original #BusterTheBoxer?

Buster the Boxer dog John Lewis Xmas Christmas ad 2016 boxer dogs on trampolines jumping

Source: YouTube

Mudd the English Bulldog

And finally, there’s nothing happier than these puppers in this hair-larious compilation!

Buster The Boxer bounces into the world of Petlandia

Following the release of the ad, we realised our very own Boxer dog in the Petlandia world looks very similar to Buster – what do you guys think?!

buster-the-boxer-petlandia-image dogs on trampolines jumping

Buster the Boxer mid-air next to the Petlandia pupper! Source

buster-the-boxer-petlandia-xmas-ad-2016 dogs on trampolines jumping

Buster the Boxer hanging out with his Petlandia version on the trampoline. Source

Head on over to to create your own personalised book featuring dogs, cats and rabbits and download the free iOS and Android app to send personalised pet emojis!